Late year spike in TBLP podcast downloads


I have no idea what the heck happened in November and December to trigger such a big spike in podcast downloads but the graphic speaks for itself, and I’m thrilled. And judging by the pace of downloads in January, the peak may be even higher come the end of the month. Monthly downloads were chugging along at a stately pace for the first three quarters of 2009, when all of a sudden, something changed. Damned if I know what happened, but I’m glad it did. Remember that the final chapter in the TBLP podcast was uploaded back in May of 2007, nearly three years ago. Clearly, podcasting’s long tail is alive and thriving. New listeners are still finding the podcast every day.

I was thinking of this today because later this week, I’ll be meeting with the digital folks at McClelland & Stewart to discuss a social media and podcast strategy for The High Road. I don’t yet know where we’ll end up, but I’m confident that I’ll be inflicting my voice on unsuspecting podcast listeners again soon. Stay tuned.

One Response to “Late year spike in TBLP podcast downloads”

  1. […] blogged a couple of weeks ago about a mysterious leap in TBLP podcast downloads as 2009 drew to a close. I still have no explanation for the sudden uptick in listeners (not that […]

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