Flurry of coverage from THR podcast story
Posted June 2, 2010 by Terry Fallis
I was not expecting the news release McClelland & Stewart issued yesterday morning to attract as much media attention as it did. The idea was simply to announce that M&S would, for the first time, release a book (in this case, The High Road) in a serialized, chapter by chapter format, as a podcast, as I did with The Best Laid Plans back in 2007. And that it would be available for free. The President of M&S, Doug Pepper, was interviewed and the stories started rolling in from across Canada. In a spasm of self-indulgence, here’s a quick selection preserved on the blog for posterity’s sake.
Wow! Astonishing coverage Terry! I downloaded the first chapter and hope to carve out some time to listen this weekend. I look forward to getting reacquainted with Daniel and Angus!
A bold idea indeed Terry. I’m sure each 30 second episode will be well received! Kidding of course, about the episode length.
[…] been listening to, and I hope enjoying, the podcast. And now is the time to step up and justify McClelland & Stewart’s decision to podcast the novel for free, so that I might be allowed to follow the same path with novel number […]